The Case of Wacky Promotions

The Case of Wacky Promotions

Our modern world is loud. At every turn, consumers are bombarded with messages from companies on their computers, phones, TVs, all trying to do the same thing – to get them to buy their product or service – and they have gotten good at tuning out the...
The Case of Customer Loyalty

The Case of Customer Loyalty

As more and more consumers make the shift to e-commerce, there has been an increase in customer loyalty programs. According to Sophia Bernazzani in her article The Beginner’s Guide to Building a Customer Loyalty Program from Hubspot, “Research shows that 52% of loyal...
The Case of Getting Summer Ready

The Case of Getting Summer Ready

Did you know that a branded hat gets 3,400 impressions, which on average is only 3/10 of a cent per impression? Or that 69% of people keep and own branded headwear? Or that a third of men wear a branded hat weekly? Oh, Hello does, and it’s not just hats.