We all know that first impressions make a huge impact, but before we can examine how you can be sure your brand is making the right impression, it is necessary to first examine why brand image is so important to success.  

In his article, Why Brand Image Matters More Than You Think, for Forbes, Solomon Thimothy said, “Consumers will create an impression of your business and brand based on a variety of factors, such as the way your employees are dressed, your website, your business cards, the cleanliness of your store and more. Call it superficial, but these small details are points of contact you have with potential customers. In this case, presentation is everything.”   

Whether it is custom shirts or lanyards for your employees or a selection of apparel items for your customers to purchase, branded apparel is one of the easiest ways to take your brand to the next level. Not only will your brand look cohesive, but you will start to build that much needed brand recognition. With the latest styles and trends, our brand specialists will find the perfect fit for your audience.  

Still not sure where to start? Here are a few of our ideas: 

Employee Uniforms 

People like to work with brands that they trust. One of the easiest ways to build that trust is with a cohesive, united appearance when potential clients walk through the door. You can create that with a uniform for your employees.  

Shop Merchandise  

Today’s consumer is loyal to the brands they love and they want to show you off. Make it easier on them by offering branded apparel that they can wear around town. From shirts and hoodies to hats and other accessories, we have the hottest styles at price points you will love. 

Out of the Box Accessories 

Do not be afraid to research the latest trends and see how you can use it to your brand’s advantage. While at first blush it might not make sense for your brand to invest in fanny packs or pop sockets for mobile phones, you want your brand to be where the people are. 

Thinking your business could do better with first impressions? Contact us for a free consultation to see how we can help.